MARKETING TOOLS

We’re glad you’re onboard with APWA—now make sure everyone else knows too! To get the most bang for your buck, it is important that you understand and use the many opportunities available to you.

This section of the is your online resource guide for preparing for the 2010 APWA International Public Works Congress & Exposition. Here you will find everything you need to keep track of important deadlines, as well as exhibitor-exclusive offers designed to help you boost your revenue and ROI at this year’s Congress in Boston.

If you have any questions about the opportunities for exhibitors, please e-mail Christine von Steiger, cvonsteiger@ntpshow.com or call 800-687-7469, ext. 207.

Advertising Opportunities

The Congress Program & Show Guide is not only delivered into the hands of all attendees, but it also reminds attendees of your integral role long after the show ends, as they refer to it month after month. The ad reservation deadline for the Congress Program & Show Guide is June 8; materials deadline is June 15.

Contact Jessica VanMersbergen at Mohanna & Associates by phone at 800-800-0341 or 214-291-3660, or by e-mail at jessica@mohanna.com.

Download the rate sheet for both the Congress Program & Show Guide and APWA Reporter Magazine.

Attendee List Forms

Click here to see the 2009 Attendee List Form.

All exhibiting companies with a booth 20’x20’ or larger will receive the 2010 list FREE! Click here to download the 2010 Attendee List Form.

APWA Congress Logo Links

As an APWA exhibitor, you may download and use these 2010 Congress logos in your marketing and promotional materials. Let everyone know you are on-board with the premier event for public works professionals.

WEB:

Use these links to download logos for your website.

Download zipped file containing web-resolution jpgs.

Download stuffit file containing web-resolutions jpgs.

Be sure to link the logo back to the APWA site, www.apwa.net/congress, so visitors can register.

PRINT*:

Use these links to download logos for your print ads.
*These logos are for high resolution PRINT. These images MAY NOT open in your browser for viewing. Save them to your computer and insert them into the pagination program of your choice. (To insert logo into a Word document, go to Insert > Picture > From File...)

Download high-res (300 dpi, CMYK) jpg logos in a zipped file

Download high-res (300 dpi, CMYK) jpg logos in a stuffit file

Download CMYK vector eps logos in a zipped file

Download CMYK vector eps logos in a stuffit file

If you don’t see what you need above, or aren't sure which logo or format would be best for you, please contact Cami Travis-Groves at ctravis-groves@apwa.net or 816-472-6100, ext. 5252, for logo assistance.

Suggested text:

Visit us at booth #xxx at the 2010 APWA International Public Works Congress & Exposition, August 15–18, at the Boston Convention & Exhibition Center, in Boston, Massachusetts—The Best Show in Public Works!

Download the Congress Preview

Free Exhibit Passes

Free Exhibit Passes allow you to offer the buyers you most want to meet Free exhibit hall admission—a $35 savings over the regular price. Distributing Free Exhibit Passes has proven to be one of the easiest, most effective methods of increasing booth traffic. An effective Free Exhibitor Pass campaign is the most important step to exceeding your goals at APWA’s 2010 International Public Works Congress & Exposition.

Research conducted by the Center for Exhibition Industry Research confirms that exhibitors who use Free Exhibit Passes attract better, more qualified traffic at their booths than exhibitors who do not. Furthermore, invitations from exhibitors rank as the number one incentive for trade show attendance.

Electronic Exhibit Pass

Paper Exhibit Passes (for handing out or mailing)

Download single Free Exhibit Passes here. Or, you may order quantities of Free Exhibit Passes to be mailed (they fit into a regular #10 envelope) or handed out. Click here to download the Free Exhibit Pass Order Form.

Industry Publications

The following publications help support The Best Show in Public Works through advertising, promotion, and coverage of the event. Through their efforts we are able to promote to more than 500,000 industry professionals throughout the U.S. and Canada, reaching a cross section of public works disciplines. Utilize these resources to help promote your product or service—click on the links below for contact information for each of these industry magazines.

American City and County
American Liquid Waste
APWA Reporter
Better Roads
Construction Business Owner
Government Engineering
Government Product News
Municipal Solid Waste
North American Sweeper
Pollution Equipment News
Public Works
Roads and Bridges
Waste Age

Pre-Show Promotion

To ensure that you get as much booth traffic as possible, inform attendees (and potential buyers) ahead of time that your company will be exhibiting at the 2010 APWA International Public Works Congress & Exposition. Let them know who you are and what you have to offer. Target your audience, invite them to visit your booth and—most importantly—give them an incentive to do so! With so many booths to visit in such a short time, you’ll have to make your booth stand out.

Tips for executing an effective pre-show promotion:

Segment your audience based on their area of expertise and send out a customized pre-show invitation (Tailor your promotions to a specific audience)
Invite clients and prospects to your booth often—a series of three or four promotions can be more effective than a single mailing
Switch up your marketing effort—send a postcard, and then follow up with an e-mail broadcast or telemarketing campaign
Send an e-mail

Want to invite your prospects and customers to The Best Show in Public Works but not sure where to start? Simply send them an e-mail! Personalize your message, include your company name, booth number and logo. Using e-mail in place of mass mailings saves you time and money. Consider updating this message for different target audiences and link to your own website—or the APWA Congress website at www.apwa.net/congress.

Public Relations and Media Coverage

Promote your presence at the 2010 APWA International Public Works Congress & Exposition using the list of media from the list found under the Industry Publications link above.

Issue a press release to trade show and business publications ideally 10 to 12 weeks before the show on a new product or service you will be announcing at the show.
Some Important Tips:
- Use product innovations to capture attention of the press
- Send out a "media advisory" prior to the show announcing a new product to the press
- Have high quality, media-ready photographs of your new product
- Make sure someone in your booth is appointed to speak with press and that everyone in your booth knows of this individual’s designation
Create a press kit that includes your company information, product specification sheets, testimonials, articles featuring your company, etc. Put your press kits on CD-ROMs as this is the preferred format for the media, but keep some traditional kits with you as well.
Helpful Hints for Your Press Kit:
- Include press releases about your company
- Insert a company brochure or fact sheet
- Add photographs and company logo sheets
- Include any articles on your company or new products
- Include press releases on new products
Make sure your releases and high-resolution product shots are also available on your website.

Press Room

Placement in the trade press is an important element of your marketing strategy. At the 2010 show we will staff a press room where representatives from the trade press can pick up your press kit and schedule interviews. This service will be available to all exhibitors. Click here for more information.

New Product Promotion

APWA has devoted an entire section in the Official Congress Program & Show Guide to include a listing of any new products introduced to the marketplace after September 30, 2009, that will include the product’s name, description and the exhibitor’s booth number. If you have a new product that was introduced to the marketplace after September 30, 2009, you may enter it as a New Product this year at APWA. Don’t miss this opportunity to give the Congress attendees the opportunity to view the most current and innovative technology in the industry! (Deadline: June 9, 2010.)

Download the New Product Promotion Form here.

New Product Showcase

You can help emphasize the theme of the 2010 Best Show in Public Works by displaying photos of your company’s best new products/technologies in the APWA New Product Showcase at no cost to you. The New Product Showcase will be located in a lobby area outside the exhibit hall.

Download the New Product Showcase Form here.

Sponsoring Opportunities

Maximize your exposure and investment at the 2010 APWA International Public Works Congress & Exposition—become a 2010 sponsor!

Call Today!
Brian Van Norman
phone 800-848-APWA, ext. 5260
e-mail: bvannorman@apwa.net

For a detailed list of sponsorship opportunities, click here.

Don’t see the right sponsorship for your company? Call Brian Van Norman at APWA to talk about a custom sponsorship, 800-848-AWPA, ext. 5260 or e-mail bvannorman@apwa.net.