We’re glad you’re onboard with APWA—now make sure everyone else knows too! To get the most bang for your buck, it is important that you understand and use the many opportunities available to you.
This section is your online resource guide for preparing for the 2011 APWA International Public Works Congress & Exposition. Here you will find everything you need to keep track of important deadlines, as well as exhibitor-exclusive offers designed to help you boost your revenue and ROI at this year’s Congress in Denver.
If you have any questions about the opportunities for exhibitors, please e-mail Jackie Odemer at 703-706-8219, or e-mail jodemer@ntpshow.com.
Advertising Opportunities
The Congress Program & Show Guide is delivered into the hands of all attendees; it reminds attendees of your integral role long after the show ends, as they refer to it for months afterward. The ad reservation deadline for the Congress Program & Show Guide is July 15; materials deadline is July 22.
To advertise in the Congress Program & Show Guide, contact Melissa Massey at Mohanna & Associates by phone at 800-800-0341 or 214-291-3662, or by e-mail at melissa@mohanna.com.
To advertise in the APWA Reporter, contact Kevin Clark by phone at 800-848-2792, or by e-mail at reporter@apwa.net.
Download the rate sheet for both the Congress Program & Show Guide and APWA Reporter Magazine.
APWA Banner Ads
Feel free to use these banner ads on your website to encourage people to visit your booth at Congress. If you need an ad in a different size or format, please contact Cami Travis-Groves at 800-848-2792, ext. 5252, or ctravis-groves@apwa.net.
600 x 150 pixel horizontal ad
250 x 150 pixel horizontal ad
150 x 150 pixel square ad
250 x 500 pixel vertical ad
If you need an ad for print, we'd be happy to help. Send the size details to Cami Travis-Groves at ctravis-groves@apwa.net or call if you have questions: 800-848-2792, ext. 5252.
Suggested text:
Visit us at booth #xxx at the 2011 APWA International Public Works Congress & Exposition, September 18–21, at the Colorado Convention Center, in Denver, Colorado—The Best Show in Public Works!
Free Exhibit Passes
Free Exhibit Passes allow you to offer the buyers you most want to meet Free exhibit hall admission—a $35 savings over the regular price. Distributing Free Exhibit Passes has proven to be one of the easiest, most effective methods of increasing booth traffic. An effective Free Exhibitor Pass campaign is the most important step to exceeding your goals at APWA’s 2011 International Public Works Congress & Exposition.
Research conducted by the Center for Exhibition Industry Research confirms that exhibitors who use Free Exhibit Passes attract better, more qualified traffic at their booths than exhibitors who do not. Furthermore, invitations from exhibitors rank as the number one incentive for trade show attendance.
Electronic Exhibit Pass
Log in to the Exhibitor Services Kit and click on the Free Guest Passes link, then click on the Free Exhibit Passes Tab.
Paper Exhibit Passes
Click here to download single Free Exhibit Passes as a fillable PDF to print and mail.
Industry Publications
The following publications help support The Best Show in Public Works through advertising, promotion, and coverage of the event. Through their efforts we are able to promote to more than 500,000 industry professionals throughout the U.S. and Canada, reaching a cross section of public works disciplines. Utilize these resources to help promote your product or service—click on the links below for contact information for each of these industry magazines.
New Product Showcase
You can help emphasize the theme of the 2011 Best Show in Public Works by displaying photos of your company’s best new products/technologies in the APWA New Product Showcase at no cost to you. The New Product Showcase will be located in a lobby area outside the exhibit hall.
Download the New Product Showcase form here.
Pre-Show Promotion
To ensure that you get as much booth traffic as possible, inform attendees (and potential buyers) ahead of time that your company will be exhibiting at the 2011 APWA International Public Works Congress & Exposition. Let them know who you are and what you have to offer. Target your audience, invite them to visit your booth and—most importantly—give them an incentive to do so! With so many booths to visit in such a short time, you’ll have to make your booth stand out.
Tips for executing an effective pre-show promotion:
- Segment your audience based on their area of expertise and send out a customized pre-show invitation (tailor your promotions to a specific audience)
- Invite clients and prospects to your booth often—a series of three or four promotions can be more effective than a single mailing
- Switch up your marketing effort—send a postcard, and then follow up with an e-mail broadcast or telemarketing campaign
- Send an e-mail
Want to invite your prospects and customers to The Best Show in Public Works but not sure where to start? Simply send them an e-mail! Personalize your message, include your company name, booth number and logo. Using e-mail in place of mass mailings saves you time and money. Consider updating this message for different target audiences and link to your own website—or the APWA Congress website at www.apwa.net/congress.
Press Room
Placement in the trade press is an important element of your marketing strategy. We staff a press room where representatives from the trade press can pick up press kits and schedule interviews. This service is available to all exhibitors. Click here for more information.
Public Relations and Media Coverage
Promote your presence at the 2011 APWA International Public Works Congress & Exposition!
- Issue a press release to trade show and business publications ideally 10 to 12 weeks before the show on a new product or service you will be announcing at the show.
Some Important Tips:
- Use product innovations to capture attention of the press
- Send out a "media advisory" prior to the show announcing a new product to the press
- Have high quality, media-ready photographs of your new product
- Make sure someone in your booth is appointed to speak with press and that everyone in your booth knows of this individual’s designation
- Create a press kit that includes your company information, product specification sheets, testimonials, articles featuring your company, etc. Put your press kits on CD-ROMs as this is the preferred format for the media, but keep some traditional kits with you as well.
Helpful Hints for Your Press Kit:
- Include press releases about your company
- Insert a company brochure or fact sheet
- Add photographs and company logo sheets
- Include any articles on your company or new products
- Include press releases on new products
- Make sure your releases and high-resolution product shots are also available on your website.
Sponsoring Opportunities
Maximize your exposure and investment at the 2011 APWA International Public Works Congress & Exposition—become a sponsor! For a detailed list of sponsorship opportunities, click here.
Call today!
Brian Van Norman
phone 800-848-APWA, ext. 5260, or 816-332-0489 (cell)
e-mail: bvannorman@apwa.net
Don’t see the right sponsorship for your company? Contact Brian Van Norman at APWA to talk about a custom sponsorship, by phone at 800-848-AWPA, ext. 5260, or 816-332-0489 (cell), or by e-mail bvannorman@apwa.net.